The Twitter Files Are a Business Problem
As the Twitter Files pile up, a new implication emerges.
To get to the point where you can see it, start running through the list of the things we’ve seen so far:
Twitter Files Part 8, constant intervention in the platform by military officials:
Twitter Files, Covid Edition, constant intervention in the platform by the White House — during both the Trump and Biden administrations — and federal public health officials.
Twitter Files Part 7, the FBI and Hunter’s laptop:
Twitter Files Part 6, the federal law enforcement’s content moderation demands in general:
And:
And on and on and on. Twitter has been constantly flooded with requests from at least dozens of separate federal entities, all of them needy and pushy and consuming the company’s time and energy: CENTCOM wants a meeting this week and CDC wants a meeting this week and NIH wants a meeting this week and the FBI wants a meeting this week and the White House wants a meeting this week and DHS wants a meeting this week and DOD wants a meeting this week even though CENTCOM already has one, and several members of Congress have some concerns they want the senior team to address this week, and….
Now: Twitter is a global platform. I would bet a kidney that there’s a Twitter Files equivalent for the Ottawa Police Department during the Freedom Convoy, and an RCMP file, and a Trudeau government file, and that Chrystia Freeland had some thoughts to share about some tweets she didn’t like. I would bet the other kidney that Twitter has equivalent files, in dozens of languages, from multiple government agencies in Iran and New Zealand and Australia and the Netherlands and the UK and Brazil and on and on an on.
As for my third kidney — just go with it, and we’ll clean up the biological metaphors later — state and local governments also expect Twitter to act on their content concerns and complaints about disinformation, which means fifty governors and attorneys general and state directors of public health and state police commanders picking up the phone, and 3,243 sheriffs and district attorneys and public health directors expecting to be able to reach out to their partners at Twitter, and close to 20,000 mayors and police chiefs, and thousands of state legislators and tens of thousands of city councilmembers, and on and on and on. “You tell this Jack Dorsey that I’m the damn mayor pro tem here in Glendale, and I want my concerns to be dealt with.”
And so, if we accept the premise that governments have special rights to demand content moderation, if the staff director of a legislative committee in the Arkansas state legislature and a sheriff in Maryland and the flag officers at all the MACOMS and Jen Psaki’s deputy assistant and a member of a county board of supervisors in Oregon and the chief of staff to the governor of Rhode Island, being Very Important People, all expect to by God get a direct meeting with Twitter executives because @buttchug623 is saying some things that they do not like at all, and oh by the way the prime minister of the Democratic Republic of the Congo is holding on line 6 and he’s pissed and when can you pencil in a half-hour with Turkmenistan’s finance minister, then how much does it cost to manage all of those relationships?
The regulatory affairs staffing buries the business — you can’t pay for that much face time with that many self-important officials. We need to schedule the senior management team for a meeting with the White House this week, ‘cause they don’t like Alex Berenson. How does anyone run a business under these conditions? “Before you cook that cheeseburger for order number seven, the deputy assistant secretary for sustainable agriculture would like to share some thoughts on the environmental trajectory of industrial protein cultivation. And about that milkshake….”
In addition to the free speech problem and the pathologies of gleichschaltung, the Twitter files are about the way government without boundaries consumes resources from every entity it touches.
Twitter’s path to bankruptcy runs through the premise that every government official who doesn’t like a tweet deserves a meeting.
Or, to strip the discussion down: It looks like Elon Musk bought a quasi-governmental agency, and he's trying to turn it into a business.
A side of the story that hadn't occurred to me. Good point! Something about the votes in 2016 really broke those people, didn't it?